SOHO BG represents artistic district located in the industrial zone in wider area of Belgrade's downtown.Belgrade SOHO quarter was inspired by SoHo districts in London and New York, the urban, artistic quarters inhabited with artists. These districts had by time grown into the most exclusive city parts, rich in cultural and artistic contents.
The company "Luka Beograd" has two years already giving space of former "Srbijatex" building for using to international affirmed artists, as well as to young talented individuals. The goal of this project is to enrich the space of Luka Beograd and Belgrade river embankment with artistic contents and makes it familiar with all residents, and in the same time to contribute in the development of Belgrade as European metropolis with recognizable identity.
The special online campaign is created by using different means of communication due to availability of SOHO BG to all art lovers. The fans of Belgrade artistic district have in any time access to all happenings and activities of Soho on social networks Facebook, Twitter and BlogSpot. Besides, they could take part and contribute to development of SOHO BG quarter with interactive access.
With mutual collaboration between artist and Soho it is planned that SOHO BG develops in the future by offering cultural manifestations, the promotion of free artistic creativity as well as rich and creative program of all kind of art with the aim of Belgrade descent to Danube River, what would create new, modern and more beautiful Belgrade.